When you binge drink, you're missing out on something crucial: life. Some wake up not remembering last night, others regret the morning after. Aguila wants people to live their best lives, fully present and embracing every moment.

Live Responsibly

 
 

We ditched the mundane 'Drink Responsibly'

Instead, we invited people to live responsibly, dance responsibly, tag responsibly and even twerk responsibly.

 
 
Print 1 - Ref, Dance

Print 1 - Ref, Dance

Print 2 - Ref, Flirt

Print 2 - Ref, Flirt

Print 3 - Ref, Karaoke

Print 3 - Ref, Karaoke

Print 4 - Ref, Kiss

Print 4 - Ref, Kiss

Print 5 - Ref, Tag

Print 5 - Ref, Tag

Print 6 - Ref, Twerk

Print 6 - Ref, Twerk

Print 7 - Ref, Voicenote

Print 7 - Ref, Voicenote

Print 8 - Ref, Wardrove

Print 8 - Ref, Wardrove

Role

David Meneses
Senior Copywriter

MullenLowe SSP3: CCO: Carlos Andrés Rodríguez / DC: Diego Muñoz, Juan David Pardo / CW: David Meneses, Carlos Andrés Rodríguez / AD: Juan David Pardo, Carlos Andrés Rodríguez / Video: Jonhatan Bolivar

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