Summer is all about fun – beach days, hanging out with friends, and endless Instagram Stories. But for a coffee shop, summer means a slump in sales. So, how do we make coffee cool in the midst of all the summer excitement?

We came up with a cool solution: interactive coffee cups designed for Instagram. Just hold your cup, open your Instagram camera, scan your face, and voila! You can now play around with various filters, blending your coffee experience seamlessly with your summer stories.

Instacups

 
 

A coffee trendy summer

Our campaign really hit the mark with young folks. They loved our content and even made trips to our coffee shops just to try out our cup filters. It was a total win!

 
 

Role

David Meneses
Senior Copywriter

MullenLowe SSP3: CCO: Carlos Andrés Rodríguez / DC: Juan Manuel Prieto, Diego Muñoz / CW: David Meneses / AD: Diego López, Alejandra Patiño / Video: Jonhatan Bolivar / 3D: Jeison Barba

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