The car DIY community on TikTok is obsessed with speed.
So, to launch Valvoline’s TikTok page, we hit up our friends at the Hendrick Motorsports NASCAR team, and invited two of the car world’s biggest influencers to try and keep up with one of their pit crews. Spoiler alert: neither one is quitting their day job anytime soon.
Valvoline Pit Stop Challenge
Content as fast as our community
Because If there’s one thing DIY TikTokers strive for, it’s to do things faster. So we decided to give them exactly what they wanted: Speed
Challenge 1: The Tire Changer
Challenge 2: The Carrier
Challenge 3: The Jackman
Role
David Meneses
Senior Copywriter
Hill Holiday: CCO: Icaro Doria / GCD: Marc Hartzman, Kevin Daley / CW: David Meneses, Sammy Gold / AD: Victoria Rocha